NEW YORK MAGAZINE | NEWYORKMETRO.COM
SoHoSoleil Location 1 on the fifth floor of a business and residential loft holds 90 people standing or 60 sitting… Proprietor Wendy Friedman did the paintings on the walls and the bathroom tile-work (among other things) herself … © 2005
PDN Photo Source | REVIEWS NEW YORK
“Six Locations - a variety of NYC looks—from a mirrored dance hall to an elegant home with parquet floors, wood paneling and a screening room to a daylight studio with sweeping city views comprise SoHoSoleil. The loft spaces are 3,000—10,000 feet. There are gourmet cooking kitchens, grand pianos, beds, baths, a garden and a ping-pong table .” © 2005
PHOTO DISTRICT NEWS | NEW YORK & THE NORTHEAST
“This year SoHoSoleil was discovered by several European-based photographers, including Ellen von Unwerth, who shot Kate Moss here. David Bowie also came along with his own supermodel wife, Iman. Gartner produced a trifecta of TV commercials here for American Express, Slimfast and Amgen Pharmaceuticals. Meanwhile on HBO, Real Sex got wet in the... tub. Coax created a haunting catalog shot by Donald McPherson using the studio's moveable kitchen diner booth. Cheer detergent chose photographer Chris Buck …” © 2003
THE NEW YORK SUN
HOME Picture Perfect: New York's Most-Photographed Loft By JULIA LEVY
“It's been pictured in YM, Family Circle, and Gourmet, and has provided the sunny, scenic backdrop for American Express, Tampax, and Clorox commercials… rap stars, actors, photographers, and film crews rent the space toting along everything from grand pianos to motorcycles and groves of Christmas trees. The actors Jake Gyllenhaal, Kirsten Dunst, Jennifer Connelly, and Paul Bettany gathered in Ms. Friedman's loft for a shoot.” © 2003
THE NEW YORK TIMES STREETSCAPES | 134-40 GRAND STREET
A Large Cast-Iron Remnant of SoHo's Artist Days By CHRISTOPHER GRAY
“ALTHOUGH luxury has overtaken the old SoHo of declining industries and struggling artists' co-ops, at least one remnant exists of the gritty days, and it's a big one: the six-story cast-iron 134-40 Grand Street, at the northeast corner of Crosby and Grand… Wendy Friedman's loft on the fifth floor is flooded with light from the south and west. A multimedia artist, she also rents her (studio) out for photography and film shoots and corporate retreats… www.SoHoSoleil.com has photographs of her space…” © 2004
TV TOKYO – MORNING SATELLITE 2004 | SoHoSoleil NYC Direct to Tokyo
SoHoSoleil 7 Minute Live Broadcast
Anchor: “Today I am taking you on a tour of a loft that is getting very popular now. SoHoSoleil has been used as a studio or location in over 150 pictures in magazines and films. One example is a TV commercial done for Heineken … SoHoSoleil makes everything easy… prices are great compared to other studios .” © 2004
CRAIN'S NEW YORK BUSINESS | Buddy system brightens prospects
SoHoSoleil networking group shares the leads
“The buddy networking system overseen by Ms. Friedman …provides clients with instant access to quality resources… "Wendy is creative with finding leads". " What Wendy has done is unique in the business…” © 2004
PHOTO DISTRICT NEWS STUDIO GUIDE 2004 | Picking The Perfect Studio
Connecting Studios to Clients
“…Wendy Friedman, owner of SoHoSoleil… found she'd get requests for amenities she just couldn't accommodate--a cyclorama, rooftop access, late-shooting hours or very specific interior design… So, instead of turning down the potential clients, she started forwarding the requests on to friends and colleagues... ” © 2004
Article Excerpts SoHoSoleil
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